*(Incr)Edible Bakery is a fictional company created for this project.
A local bakery and cafe, (Incr)Edible Bakery is a company looking to promote a new event at their location: weekly poetry nights! Known for their warm colors and classy branding, (Incr)Edible wanted to reach out to their current customers and welcome in new business with basic but informative copy. Using words that reflect their elegant branding, (Incr)Edible’s goals were to extend a warm, inviting hand to the creative community and cater with delicious food and drinks. This project involved creating copy for a website homepage, event page, newsletter footer, print flyer, and Instagram post.